Featured article

downloadReading books is passion and hobby of many people who want to get new ideas and thoughts on various subjects. In the modern-age of Internet you can get and buy books online from renowned authors world-wide easily. One of the miserable reality of market; books from famed authors are higher in cost and hard to buy easily from the market as a consequence of increased demand in public. This could be distressing for a person who is looking to buy books immediately and wants to spend a reasonable amount of his money on the books. To purchase books online is best opportunity for book-lovers round the clock and from any location. There are many online bookstores where a variety of books are available; where you can find your choice of books easily. It's very easy and convenient to find books of your choice on online bookstore, in-a-comparison, shopping of books in the market.

 

If you're wondering how to get a book published make sure your publisher's books is stocked in bookstores. The first bookstores in the United States were established at least as far back as 1640. At that time, quite a few booksellers were also book publishers. By 1700 there were 30 booksellers in Boston alone. However, these stores didn't restrict themselves to just books but sold other merchandise as well. Richard Hoe's invention of the rotary press, which spewed out pages at the rate of 8000 sheets an hour, opened up the mass market for books. The divergence between bookseller and book publisher began to widen.

Book publishing is a $37 billion dollar industry in the United States. It has been estimated that the five large publishing companies, Random House Inc., Penguin USA, Simon & Schuster, Time Warner and HarperCollins, account for nearly eighty percent of all book sales in the US. This has occurred for the same reasons any other industry goes through consolidation: by combining certain administrative or staff functions, costs can be reduced and profits increased. Publishing, relative to many other industries, has not enjoyed a high Return on Investment (ROI) for investors. Now publishers are much more focused on having every single book they publish be profitable. This means a more risk averse philosophy, with a preference for publishing authors with successful track records--a sound business strategy.download

Currently there are about 2000 chain bookstore locations. An additional 2200 independent booksellers belong to the American Booksellers Association. There are some 50,000 locations that sell books. Around 50% of books meant for retail sales are sold in bookstores, only about 10 -15% of new books are sold online.

Oddly enough Barnes and Noble is re-instituting the old fashioned idea that booksellers are also publishers. Its wholly owned company, Sterling Publishing, has the publishing or distribution rights to 10,000 titles and has actively published 5000. They own a chunk of IUniverse, a publish-on-demand company. The CEO of Barnes and Noble, Stephen Riggio, is the Chairman of the Board for IUniverse.

Borders Group owns about 1100 stores in the United States and has revenues of about $3.8 billion. It operates Borders Books and Music and Waldenbooks. The chain is the outgrowth of two independent bookstores. Walden Books was established by Lawrence Hoyt in 1962. Borders Books was established by Tom and Louis Borders in 1971. K-Mart Corporation purchased Walden Books, which in turn purchased Brentano's Books in 1984. In 1991 K-mart purchased Borders Books and formed Borders-Walden Group and renamed it Borders Group, Inc. Borders Group Inc. then went public in 1995.

 

download (1)Numerous experts in the book publishing business, including John Kremer, Dan Poynter, and countless others, subscribe to the belief that bookstores are the worst place to sell your book. They have some legitimate reasons for making that statement, including:

The shelf life of a traditionally published book is about three months in a bookstore.
Your audience may not include people who go to bookstores.
Your book will not stand out among countless other books on the bookstore shelves.
You can make more money selling your book yourself at author events.
These points are all valid. But that doesn't mean an author shouldn't devote time to building strong relationships with bookstores regardless, and good relationships, especially with your local and independent bookstores, can result in significant sales and publicity.

Most people who love books and read lots of books still visit bookstores. I've seen Jack Canfield state that only one in seven people visit bookstores. But if you do the math, one in seven Americans is a heck of a lot-about 45 million people. That's one big potential audience. Yes, people might see your book in other places, including gift shops, craft shows, and the Internet, but if 45 million people are visiting bookstores, I think there's a good chance you'll sell some books there

Authors should try to work with chain/big box and independent bookstores, but most authors, whether traditionally or independently published, will find independent bookstores more receptive to working with them. Big box stores tend to have a lot of red tape and corporate policies that make them unfriendly to self-published and local authors. Even if the local branch of a big chain store wants to work with an author, it is often helpless to do so because of corporate guidelines that govern return policies or refuse to carry self-published books. In addition, chain stores tend to have larger staff and greater turnover that make it more difficult for authors to build relationships with store employees. And yes, your books stand a good chance of being buried on the shelves in a big box chain store.

Independent bookstores, by comparison, can be a delight to work with. People who work in independent bookstores love books. They are big readers, and if you develop a relationship with those people, they are going to remember you and your book and recommend it to people. If you build a relationship with an independent bookstore's employees, they will reciprocate by acting as intermediary in building a relationship between you and your reader.

Here are just a few of the benefits authors I know have received from working with independent bookstores:

Independent bookstores advertise in local newspapers, on local television, and in other outlets to get customers into their stores. When was the last time you saw an advertisement on TV or in the newspaper for Amazon or Barnes & Noble? While many people go online to buy books, there remains a huge population of seniors who are avid readers and have a lot of time on their hands to read, but they have resisted being online. They are more likely to find out about your book through TV and newspapers, so bookstores that advertise your book signings and books will reach this audience as well as local readers in general. Seniors are also more likely to shop in brick-and-mortar local bookstores.

Local independent bookstore employees know you so they are more likely to host a book signing for you. And because you live nearby, if they have a cancellation by another author for an event, they might even call you up to come and participate.

When customers ask for suggestions, employees at the bookstore you have a relationship with are more likely to have read your book and recommend it to customers.

The money from sales at independent bookstores stays within the community-you're not sending that money off to another state. It provides jobs within your community and supports the bookstore's local staff. It generates money into the community and to the people who are likely to buy your books.

Independent bookstores may work on consignment or may buy directly from the author. Either way, once the books are sold, it's rare for an author to have to wait 90 days for payment, which is the typical wait when dealing with big box stores, book distributors, or traditional publishers.

Libraries love to deal with independent bookstores because they are more flexible than big chains at giving libraries special rates. If your books are at independent bookstores, libraries will be more likely to buy them.

Independent bookstores will often sponsor events with the local library, as well as participate in local festivals. Big box stores are much less likely to participate in community events. As a result, authors associated with independent bookstores can build their connections to key organizers of community events. An author associated with a local independent bookstore can create greater community awareness of his books and build up a community perception that he is "one of them," thus becoming a local celebrity.

Because of their close association with libraries, independent bookstore owners and managers have been known to sit on library boards and participate in greater statewide book events, such as deciding on a "community read" or even which books the state library will promote as notable. A relationship with the bookstore can help your book to get noticed for these reading programs.